Scotch Porter

The Objective: The Essence Festival has become a consumer staple when it comes to impacting culture on a massive level. During it’s 29th year celebration, we looked to find a cost-effective, high-impact way to touch consumers on the ground with the brand’s new “Fresh Out the Kitchen” campaign visuals.

The Solution: Secure two, 360° LED screen trucks to solidify a presence at all major hot spots across New Orleans within a 3-mile radius of the festival activities and drive consumer trial through sampling.

The Results: Over 4MM impressions served and 5K products gifted over the course of four days, driving brand awareness.