It’s been a heck of a ride! As the saying goes “time flies” and I’m still in awe of my authentic beginnings over two decades ago. I’m super passionate about building consumer relationships that drive brand equity and social currency to elevate awareness and encourage adoption. I’m a key leadership team member who exudes an ‘intraprenueral’ spirit.

And I will say, I’m not your typical corporate player; I’m all about making a real impact. I can’t deny my "leave your mark" attitude and I give 110% to everything I do. My expertise spans across high-impact pillars including E-Commerce, Brand Strategy & Development, Strategic Partnerships, Influencer Marketing, Social Media, Advertising, Experiential, and Promotions. What sets me apart is my ability to blend new media trends with timeless marketing sensibilities.

In my most recent prior role as VP of Brand at men’s grooming & wellness brand Scotch Porter, I was fortunate enough to join the brand early on in 2017 and oversaw full funnel marketing including strategy, brand development and activations. Before joining the brand, I held senior roles at Iconix Brand Group and Roc Nation. There, I explored uncharted digital territories for global brands including Rocawear, Marc Ecko Cut & Sew, Billionaire Boys Club and superstar acts including Shawn “JAY Z” Carter, Rihanna and J. Cole, showing a knack for innovation and success.

I thrive in team building and orchestrating full-scale activations and my sweet spot lies in collaborating with stakeholders, vendors, and crucial team members, all with a laser focus on increasing brand penetration and revenue. I love new challenges and always strive for excellence, embodying a humble yet relentless "hustle-hard" mentality that keeps me at the forefront of my field. My golden rule is… think differently.